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100			_aNarayanan, Priya
245			_aCase Analysis for 'Managing Adversity: _bBrands and COVID-19'
260			_aIndia _bSage _cJun2022
300			_aJun2022, Vol. 47 Issue 2, p116-118. 3p.
440			_aVikalpa: The Journal for Decision Makers
520			_aB Case Analysis b B T b his note discusses the case "Managing Adversity: Brands and COVID-19" and presents a set of analysis approaches to the case and implications for crisis management and brand strategy. Case Analysis for "Managing Adversity: Brands and COVID-19" Studying the actions undertaken by various brands and customer reactions to these brands could mitigate some of the uncertainty faced by the consumer durables brand in determining its response to the crisis.
650			_aCONSUMER behavior
650			_aBRAND name products
650			_aCOVID-19
650			_aCase Analysis
773	0		_aCahakraborty, Anirban _dIndia Sage Jun2022 _oCase7 _tManaging Adversity:
856			_2Online Access _3Case Analysis _uhttps://journals.sagepub.com/doi/pdf/10.1177/02560909221109018
942			_2ddc _c25
999			_c98197 _d98197