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100			_a Parsad, Chandan
245			_aTata Nano: _bCase of Repositioning.
260			_aIndia _bSage _c Jul-Sep 2021
300			_a Jul-Sep2021, Vol. 46 Issue 3, p177-187. 11p.
440			_a Vikalpa: The Journal for Decision Makers
520			_aAll was not well for Tata Motors’ most ambitious product, Nano. There were rumours floating in the media about the discontinuation of the brand (Kumar, 2015). Pushing aside all the speculations, Girish Wagh, Senior Vice President, Tata Motors, said, Nano is an extremely critical product for Tata Motors. Never did we have discussion about killing the brand. Our discussion has been how to re-energise the brand. We see there is a tremendous emotional connect with the brand and at the same time emotional hurdles too. (Economic Times, 2015).
650			_aPOSITIONING
650			_aPRODUCT FAILURE
650			_a REPOSITIONING STRATEGY
650			_aTARGETING
650			_aTATA NANO
650			_aCase Study
700			_aPrashar, Sanjeev
700			_aSahay, Vinita S.
856			_2Connect With the Library Team _3Tata Nano: Case of Repositioning _uhttps://journals.sagepub.com/doi/pdf/10.1177/02560909211040692
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999			_c98184 _d98184