000			02157cam a2200301 i 4500
008			230906t20232023caua b 001 0 eng d
015			_aGBC2K0037 _2bnb
016	7		_a020800867 _2Uk
020			_a9781098113087
020			_a109811308X
042			_alccopycat
082	0	4	_a005.74015 _bEDM
100	1		_aEdmondson, Mark
245	1	0	_aLearning Google analytics : _bcreating business impact and driving insights
250			_aFirst edition.
260			_aMumbai _bShroff Publishers & Distributors Pvt. Ltd. _c2023
300			_axiii, 323 pages :
520			_aWhy is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation
610	2	0	_aGoogle (Firm)
610	2	7	_aGoogle (Firm) _2fast
630	0	0	_aGoogle Analytics.
650		0	_aMarketing research _xData processing.
650		0	_aInternet marketing _xData processing.
650		7	_aMarketing research _xData processing. _2fast
655		7	_aHandbooks and manuals. _2lcgft
906			_aBusiness Analytics
942			_2ddc _c1
999			_c98113 _d98113