000 02284 a2200181 4500
008 231107b |||||||| |||| 00| 0 eng d
020 _a9781118647684
082 _a658.8
_bYAR
100 _aYarrow Kit
245 _aDecoding the New Consumer Mind: How and Why We Shop and Buy
250 _a1st
260 _c2014
_aJossey-Bass
_bSan Francisco
300 _a224
520 _aA decade of swift and stunning change has profoundly affected the psychology of how, when and why we shop and buy. In Decoding the New Consumer Mind, award-winning co summer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think and where our attention goes. Decoding the New Consumer Mind provide marketers with practical ways to tact into this new consumer psychology and Yarrow shows how to combine technology an innovation to enhance brand image, win love and loyalty through authenticity and integrity, put the consumer's needs and preferences front and center and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, Marketers will be able to connect more effectively with consumers driving profit and success across the organization. Source: https://www.amazon.in/Decoding-New-Consumer-Mind-Shop/dp/1118647688/ref=sr_1_1?crid=2NVSK8QLY2GOD&keywords=Decoding+the+New+Consumer+Mind%3A+How+and+Why+We+Shop+and+Buy&nsdOptOutParam=true&qid=1699359283&sprefix=decoding+the+new+consumer+mind+how+and+why+we+shop+and+buy%2Caps%2C255&sr=8-1
650 _aConsumer Mind
906 _aMarketing
942 _c1
_2ddc
999 _c98082
_d98082