| 000 | 02284 a2200181 4500 | ||
|---|---|---|---|
| 008 | 231107b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781118647684 | ||
| 082 |
_a658.8 _bYAR |
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| 100 | _aYarrow Kit | ||
| 245 | _aDecoding the New Consumer Mind: How and Why We Shop and Buy | ||
| 250 | _a1st | ||
| 260 |
_c2014 _aJossey-Bass _bSan Francisco |
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| 300 | _a224 | ||
| 520 | _aA decade of swift and stunning change has profoundly affected the psychology of how, when and why we shop and buy. In Decoding the New Consumer Mind, award-winning co summer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think and where our attention goes. Decoding the New Consumer Mind provide marketers with practical ways to tact into this new consumer psychology and Yarrow shows how to combine technology an innovation to enhance brand image, win love and loyalty through authenticity and integrity, put the consumer's needs and preferences front and center and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, Marketers will be able to connect more effectively with consumers driving profit and success across the organization. Source: https://www.amazon.in/Decoding-New-Consumer-Mind-Shop/dp/1118647688/ref=sr_1_1?crid=2NVSK8QLY2GOD&keywords=Decoding+the+New+Consumer+Mind%3A+How+and+Why+We+Shop+and+Buy&nsdOptOutParam=true&qid=1699359283&sprefix=decoding+the+new+consumer+mind+how+and+why+we+shop+and+buy%2Caps%2C255&sr=8-1 | ||
| 650 | _aConsumer Mind | ||
| 906 | _aMarketing | ||
| 942 |
_c1 _2ddc |
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| 999 |
_c98082 _d98082 |
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