000			01780 a2200181 4500
008			231009b |||||||| |||| 00| 0 eng d
020			_a9789390113323
082			_a658.87 _bPRA
100			_aPradhan Swapna
245			_aRetailing Management : Text and Cases
250			_a6th
260			_bMcGraw Hill _c2020 _aNew Delhi
300			_a688
520			_aRetailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples. The book suits students and practitioners alike and helps develop sound understanding of the subject as well as its applications. The perfect blend of theory and practical aspects gives an enriching experience to readers.salient features 3 New book-end cases on organization, such as, smart and Desi café new sections on mall management, e-retailing, e-store design and web atmospherics, application of technology and role of analytics role of technology and latest trends in retailing interspersed throughout the text balance between theory and practice Source: https://www.amazon.in/Retailing-Management-Text-Cases-6th/dp/9390113326/ref=sr_1_2?crid=7GR30ZD0UZEG&keywords=Retailing+Management%3A+Text+and+Cases+By+Pradhan%2C+Swapna&nsdOptOutParam=true&qid=1696858741&s=books&sprefix=retailing+management+text+and+cases+by+pradhan%2C+swapna%2Cstripbooks%2C263&sr=1-2
650			_aRetail Management
906			_aRetail Management
942			_c1 _2ddc
999			_c98035 _d98035