000			01535 a2200181 4500
008			230718b |||||||| |||| 00| 0 eng d
020			_a9789353946135
082			_a659 _bKEL
100			_aKeller Kevin Lane
245			_aStrategic Brand Management: Building Measuring and Managing Brand Equity
250			_a5th
260			_bPearson _c2020 _aTamil Nadu
300			_a642
520			_aComprehensive and up-do-date content, New chapter on digital perspective in brand management, Branding from the standpoint of the consumer—customer-based brand equity, New examples of brand timeline and transformation of innovative brands—new and established, Indian brand stories, New topics on branding avenues—Influencer marketing, Social Media crisis, Digital native brands, etc. The book entails examples of global brands—Amazon, Google, Apple, Mountain Dew and Harley Davidson—and also focuses on leading Indian brands and their strategies. Examples of brand stories like Amul, Dabur, HCL Laptops, Fastrack, Mahindra Scorpio, Old Monk, and Royal Enfield reveal the brand dynamics of these established names in the consumer world. In addition, cases of brand building strategies that added to the growth story of new brands—Yoga Bar, Bira, D Décor, Lenskart, and Paytm—provides new perspectives to ever-evolving brand strategies. Source: https://www.amazon.in/gp/product/9353946131/ref=ppx_yo_dt_b_asin_title_o06_s00?ie=UTF8&psc=1
650			_aStrategic Brand Management
906			_aMarketing
942			_c1 _2ddc
999			_c97965 _d97965