000			02299 a2200157 4500
008			230710b |||||||| |||| 00| 0 eng d
020			_a9781541774445
082			_a001.64 _bAUE
100			_aAuerbach David B.
245			_aMeganets: How Digital Forces Beyond Our Control Commandeer Our Daily Lives and Inner Realities
260			_bPublicAffairs _c2023 _aNew York
300			_a339
520			_aHow the autonomous digital forces jolting our lives – as uncontrollable as the weather and plate tectonics – are transforming life, society, culture, and politics. David Auerbach’s exploration of the phenomenon he has identified as the meganet begins with a simple, startling There is no hand on the tiller of some of the largest global digital forces that influence our daily from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China’s Social Credit System and India’s Aadhaar. As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them. Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. And they constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities. Auerbach’s analysis of these gargantuan opaque digital forces yield important insights such Auerbach then comes full circle, showing that while we cannot ultimately control meganets we can tame them through the counterintuitive measures he describes in detail. Source: https://www.goodreads.com/en/book/show/61399147
906			_aGeneral Management
942			_c1 _2ddc
999			_c97956 _d97956