000 00656cam a22001814a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9781422103159
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.802
_bD'AV
100 _aD'Aveni Richard A
245 _aBeating the Commodity Trap: How to Maximise Your Competitive Position and Increase Your Pricing Power
260 _aBoston
_bHarvard Business Press
_c2010
300 _a194p.
650 _aPricing, Competition
650 _aMarketing Management
906 _a34385
999 _c9778
_d9778