000 | 00636cam a22002054a 4500 | ||
---|---|---|---|
008 | 140923b2009 xxu||||| |||| 00| 0 eng d | ||
020 | _a9789380501277 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bGIL/WIL |
||
100 | _aGilligan Colin | ||
245 | _aStrategic Marketing Planning | ||
250 | _a2nd | ||
260 |
_aNew Delhi _bButterworth-Heinemann _c2009 |
||
300 | _a552p. | ||
650 | _aMarketing Planning | ||
650 | _aMarketing Management | ||
700 | _aWilson Richard M S | ||
906 | _a34354 | ||
999 |
_c9753 _d9753 |