000 00636cam a22002054a 4500
008 140923b2009 xxu||||| |||| 00| 0 eng d
020 _a9789380501277
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bGIL/WIL
100 _aGilligan Colin
245 _aStrategic Marketing Planning
250 _a2nd
260 _aNew Delhi
_bButterworth-Heinemann
_c2009
300 _a552p.
650 _aMarketing Planning
650 _aMarketing Management
700 _aWilson Richard M S
906 _a34354
999 _c9753
_d9753