000 00538cam a22001694a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a8177225219
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bASS
100 _aAssael Henry
245 _aConsumer Behavior: A Strategic Approach
260 _aNew Delhi
_bBiztantra
_c2005
300 _a673p.
650 _aMarketing Management
906 _a34312
999 _c9732
_d9732