000 00619cam a22001934a 4500
008 140923b2009 xxu||||| |||| 00| 0 eng d
020 _a9788132103158
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bEAS/WRI
100 _aEast Robert
245 _aConsumer Behaviour: Applications in Marketing
260 _aNew Delhi
_bSage Publications
_c2009
300 _a334p.
650 _aMarketing Management
700 _aVanhuele Marc
700 _aWright Malcolm
906 _a34211
999 _c9730
_d9730