000 00433nam a2200169 4500
008 211227b |||||||| |||| 00| 0 eng d
020 _a978-81-317-6139-7
082 _a658.8
_bKUM
100 _aKumar Ramesh S
245 _aCase Studies in Marketing Management
260 _aNew Delhi
_bPearson
_c2012
300 _a378
650 _aCase Studies
650 _aCases in Marketing Management
906 _aMarketing
942 _c1
999 _c96971
_d96971