| 000 | 00620cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8131206734 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bGUM |
||
| 100 | _aGummesson Evert | ||
| 245 | _aTotal Relationship Marketing | ||
| 250 | _a2nd | ||
| 260 |
_aNew Delhi _bButterworth-Heinemann _c2006 |
||
| 300 | _a350p. | ||
| 650 | _aNetwork Economy, CRM, Relationship Strategy | ||
| 650 | _aMarketing Management | ||
| 906 | _a33466 | ||
| 999 |
_c9439 _d9439 |
||