000 00551cam a22001814a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a0471718378
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bJAF
100 _aJaffe Joseph
245 _aLife After the 30 - Second Spot
260 _aUSA
_bJohn Wiley & Sons
_c2005
300 _a284p.
650 _aBrands
650 _aMarketing Management
906 _a33333
999 _c9395
_d9395