000 | 00551cam a22001814a 4500 | ||
---|---|---|---|
008 | 140923b2005 xxu||||| |||| 00| 0 eng d | ||
020 | _a0471718378 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a659 _bJAF |
||
100 | _aJaffe Joseph | ||
245 | _aLife After the 30 - Second Spot | ||
260 |
_aUSA _bJohn Wiley & Sons _c2005 |
||
300 | _a284p. | ||
650 | _aBrands | ||
650 | _aMarketing Management | ||
906 | _a33333 | ||
999 |
_c9395 _d9395 |