000 00609cam a22001934a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a047148590X
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.812
_bPEP/ROG
100 _aPeppers Don
245 _aManaging Customer Relationships
260 _aUSA
_bJohn Wiley & Sons
_c2004
300 _a516p.
650 _aCRM, Relationship Marketing
650 _aMarketing Management
700 _aRogers Martha
906 _a33330
999 _c9392
_d9392