000 | 00609cam a22001934a 4500 | ||
---|---|---|---|
008 | 140923b2004 xxu||||| |||| 00| 0 eng d | ||
020 | _a047148590X | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.812 _bPEP/ROG |
||
100 | _aPeppers Don | ||
245 | _aManaging Customer Relationships | ||
260 |
_aUSA _bJohn Wiley & Sons _c2004 |
||
300 | _a516p. | ||
650 | _aCRM, Relationship Marketing | ||
650 | _aMarketing Management | ||
700 | _aRogers Martha | ||
906 | _a33330 | ||
999 |
_c9392 _d9392 |