000			nab a22 4500
999			_c93709 _d93709
008			180421b ||||| |||| 00| 0 eng d
100			_aKotni, V.V. Devi Prasad
245			_aParadigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing
260			_a _b _c
300			_a1215–1237 p.
520			_aWith the advent of e-tailing, there is a paradigm shift in job of the retailers, where the main concentration is on getting more hits to their website (e-store) rather than attracting the footfalls of customers to their retail outlets. In this changing retail landscape, an attempt has been made to find out the new touch points that influence e-sales. The basic objective of the study is to identify and evaluate the attributes of decision-making of online customers. The attributes in pre-purchase stage, purchase process stage and post-purchase stage of online shopping are listed out separately from the previous studies.
650			_aE-tailing
650			_apurchase decision
650			_aconsumer decision-making process
650			_aonline shopping
650			_afactor analysis
773	0		_039932 _dNew Delhi Sage Publications India Private Limited, _oS87164 _tGlobal Business Review; 18(5) Oct 2017 _x0972-1509
856			_uhttp://192.168.6.75/libsuite/mm_files/Articles/AR16448.pdf
942			_2ddc _c8