000 00530cam a22001694a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9788131719701
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMCK
100 _aMcKain Scott
245 _aWhat Customers Really Want
260 _aNew Delhi
_bPearson Power
_c2008
300 _a195p.
650 _aMarketing Management
906 _a32825
999 _c9293
_d9293