000 00444aam a2200181 4500
008 170516b xxu||||| |||| 00| 0 eng d
020 _a9789332574144
082 _a659
_bMOR
100 _aMoriarty Sandra
245 _aAdvertising & IMC Principles and Practice
250 _a10th
260 _bPearson
_c2016
_aTamil Nadu
300 _a669
650 _aAdvertising
650 _aMarketing
906 _aMarketing
942 _2ddc
_c1
999 _c92198
_d92198