000			01604nab a2200205 4500
008			170421b xxu||||| |||| 00| 0 eng d
100			_aHood , Elizabeth A.
245			_aExploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong
260			_a _b _c
300			_a8-18 p.
520			_aThis paper considered several constructs from both the marketing and psychology areas - brand attachment, attachment theory, and need-to-belong. Attachment theory, in turn, breaks down into secure and insecure attachments, and the latter, in turn, breaks down into anxious attachment and avoidant attachment. The core question addressed is discovering the relationship among these constructs. We developed a questionnaire using established scales of these constructs and took a survey in which a responder picked a brand and indicated his/her attachment to the brand; the other constructs were also measured through this questionnaire. The results indicated that there is a relationship among selected constructs developed for the psychology field, but that no relationship was able to be established between the marketing-area-developed construct of brand attachment and the plausibly related variety of psychology-area-developed constructs.
650			_aBrand Attachment
650			_aNeed to Belong
650			_aAttachment Theory
650			_aAnxious Attachment
650			_aAvoidant Attachment
700			_aBerger, Paul D
773	0		_039847 _dNew Delhi Indian Journal of Marketing _oS86150 _tIndian Journal of Marketing; 47(4), April 2017 _x0973-8703
942			_2ddc _c8
999			_c92093 _d92093