000			00727nab a2200157 4500
008			170318b xxu||||| |||| 00| 0 eng d
100			_aNegi, Nitin
245			_aCustomer Cocreation
260			_a _b _c
300			_a34-37 p.
520			_aThe study brought into light the following two findings: Participants who made their own watches were willing to pay more for these watches. Customers, who were not involved in the design, also liked and were willing to buy co-created watches more than the branded ones.
650			_aCocreation
650			_aBanking
773	0		_039895 _dMumbai Indian Banker Association _oS85715 _tIndian Banker ( IBA Bulletin as previously Known); 4(8)March2017 _x2349-7483
942			_2ddc _c8
999			_c91948 _d91948