| 000 | 00710nab a2200181 4500 | ||
|---|---|---|---|
| 008 | 160831b xxu||||| |||| 00| 0 eng d | ||
| 100 | _aNagar, Komal | ||
| 245 | _aConsumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit | ||
| 260 |
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| 300 | _a149-167p. | ||
| 650 | _aBrand Placement | ||
| 650 | _aBrand Event Fit Movies | ||
| 650 | _aAttitude towards the Brand | ||
| 650 | _aAdvertising | ||
| 773 | 0 |
_039826 _dIndian Institute of Management Ahmadabad _oS84975 _tVikalpa:The Journal for Decision Makers, 41(2) Apr-Jun 2016 _x0256-0909 |
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| 856 | _uhttp://elibrary.welingkar.org:2057/login.aspx?direct=true&db=bth&AN=116278128&site=ehost-live | ||
| 942 |
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| 999 |
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