| 000 | 00666aam a2200193 4500 | ||
|---|---|---|---|
| 008 | 160719b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788120349964 | ||
| 082 |
_a658.8 _bSRI |
||
| 100 | _aSrinivasan, R. | ||
| 245 | _aCase Studies in Marketing | ||
| 250 | _a6th ed. | ||
| 260 |
_bPHI Learning Pvt. Ltd. _c2014 _aDelhi |
||
| 300 | _axviii, 398p. | ||
| 650 | _aCase Studies- Marketing- HMT, British Physical Laboratory (BPL) | ||
| 650 | _aCase Studies- Service Marketing- Sterling Holiday, Thomas Cook, Cafe Coffee Day | ||
| 650 | _aCase Studies- International Marketing- Infosys, I-Flex, Gillette India, SAP India | ||
| 906 | _aMarketing | ||
| 942 |
_2ddc _c1 |
||
| 999 |
_c89587 _d89587 |
||