000			01291nab a2200193 4500
008			160713b xxu||||| |||| 00| 0 eng d
100			_aRashmi
245			_aConsumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India
260			_a _b _c
300			_a26-37p.
520			_aOnline sale and purchase of second-hand products is on the rise in India. OLX is a free-to-use website for consumer-to-consumer (C2C) online auction of used goods. This study uncovered the needs and expectations of current and potential users of virtual marketplaces of used products. Consumers were studied separately for their perspectives as sellers and as buyers. Existing service performance of OLX was studied and potential hurdles in creating a free online market for second-hand goods was revealed. In-depth interviews, focus group discussions, content analysis, and question-based survey were used for this research. In addition, the paper also discussed the implications of findings for marketers.
650			_aOnline
650			_aUsed Google
650			_aOLX
650			_aConsumer to consumer
700			_aNijhawan, Garima
773	0		_039847 _dNew Delhi Indian Journal of Marketing _oS84453 _tIndian Journal of Marketing, 46(5) May 2016 _x0973-8703
942			_2ddc _c8
999			_c89529 _d89529