| 000 | 00558cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2008 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131509135 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bFER/HAR |
||
| 100 | _aFerrell O C | ||
| 245 | _aStrategic Marketing | ||
| 260 |
_aUSA _bCengage Learning _c2008 |
||
| 300 | _a439p. | ||
| 650 | _aMarketing Management | ||
| 700 | _aHartline Michael D | ||
| 906 | _a31815 | ||
| 999 |
_c8936 _d8936 |
||