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100 _aJha, Srivardhini k.
245 _aDeveloping New Products in Emerging Markets
260 _a
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300 _a55-62p.
520 _aThe article presents a reprint of the article ''Developing New Products in Emerging Markets" by Srivarfhini K. Jha, Ishwardutt Parulkar and Rishikesha T. Krishnan, which appeared in the previous issue of the journal. It highlights the effort of multinational companies in research and development (R&D) activity to emerging markets like India and China, is given. Also emphasized is the accumulation of advanced technical capabilities for value-added-work in employees and complete technology.
650 _aMicro Economics
650 _aNew Product Development
650 _aCommercial Product
650 _aResearch & Development
773 0 _039831
_dMassachusetts Institute of Technology Bostan
_oS84124
_tMIT Sloan Management Review, 57(3), Spring 2016
_x1532-9194
856 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181475&site=ehost-live
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