| 000 | 01152aab a2200229 4500 | ||
|---|---|---|---|
| 008 | 160509b xxu||||| |||| 00| 0 eng d | ||
| 100 | _aSimester, Duncan | ||
| 245 | _aWhy Great New Products Fail | ||
| 260 |
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| 300 | _a33-39p. | ||
| 520 | _aThe article presents a reprint of the article "Why Great New Products Fail" by Duncan Simester, which appeared in the previous issue of the journal. It discusses the lack of focus in companies concerning the understanding of customer's choice and making purchase decisions. Information about the wide technical body of knowledge for customers to recognize new products, is also highlighted. | ||
| 650 | _aNew Product Development | ||
| 650 | _aTechnological Innovations | ||
| 650 | _aCommercial Products | ||
| 650 | _aPurchasing | ||
| 650 | _aManagement | ||
| 650 | _aConsumer Attitude | ||
| 650 | _aConsumer Preference | ||
| 773 | 0 |
_039831 _dMassachusetts Institute of Technology Bostan _oS84124 _tMIT Sloan Management Review, 57(3), Spring 2016 _x1532-9194 |
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| 856 | _uhttp://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181471&site=ehost-live | ||
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