000 00492 am a2200193 4500
008 160316b xxu||||| |||| 00| 0 eng d
020 _a9781847398352
082 _a659
_bAAK
100 _aAaker, David A.
245 _aBrand Leadership
260 _c2000
_bPocket Books
_aLomdon
300 _axii, 351p.
650 _aBrand Identity
650 _aBrand Architecture
650 _aGlobal Brand Leadership
700 _aJoachimsthaler, Erich
906 _aMarketing
942 _2ddc
_c1
999 _c88807
_d88807