000			00989nam a2200145 4500
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100			_aFriedman, Hershey
245			_aHow to Transform an Ordinary Tech Firm into an Innovation Powerhouse
260			_a _b _c
300			_a1-9p.
520			_aOrganizations that thrive in the highly competitive knowledge economy will need to employ the most creative people. A good idea could easily generate billions in profits for a company; being slow to adapt to changing conditions can destroy a firm. Innovative, engaged people are invaluable to an organization but have options and can easily find another job if dissatisfied. This paper describes what upper management must do to create a culture in which creative people are engaged, satisfied, and thrive.
650			_aInnovation
773	0		_040275 _di-manager Publications Tamil Nadu _oS84092 _ti-manager's Journal on Management. 10(2) September-November 2015 _x0973-5054
942			_2ddc _c8
999			_c88804 _d88804