| 000 | 00616cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2008 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780470288597 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bTRO |
||
| 100 | _aTrout Jack | ||
| 245 | _aIn Search of the Obvious : The Antidote for Today's Marketing Mess | ||
| 260 |
_aUSA _bJohn Wiley & Sons _c2008 |
||
| 300 | _a208p. | ||
| 650 | _aMarketing Profession, Competition | ||
| 650 | _aMarketing Management | ||
| 906 | _a30488 | ||
| 999 |
_c8862 _d8862 |
||