000 00562cam a22001814a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a075064771X
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bLAN/REY
100 _aLancaster Geoff
245 _aMarketing Made Simple
260 _aNew York
_bMade Simple Books
_c2002
300 _a261p.
650 _aMarketing Management
700 _aReynolds Paul
906 _a30145
999 _c8701
_d8701