000 00658cam a22001934a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9781422125007
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a303.48
_bLIC/BER
100 _aLi Charlene
245 _aGroundswell : Winning in a World Transformed by Social Technologies
260 _aBoston
_bHarvard Business Press
_c2008
300 _a286p.
650 _aSocial Technology, Online Social Networks
650 _aE-Commerce
700 _aBernoff Josh
906 _a30110
999 _c8694
_d8694