| 000 | 00590 am a2200205 4500 | ||
|---|---|---|---|
| 008 | 151028b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259026058 | ||
| 082 |
_a659 _bSHA |
||
| 100 | _aShah, Kruti | ||
| 245 | _aAdvertising and Integrated Marketing Communications | ||
| 260 |
_c2014 _bMcGraw Hill Education (India) Private Limited _aNew Delhi |
||
| 300 | _axxviii, 889p. | ||
| 650 | _aIntegrated Marketing | ||
| 650 | _aIMC | ||
| 650 | _aCreative Execution in Advertising | ||
| 650 | _aDirect Marketing | ||
| 650 | _aBroadcast Media | ||
| 906 | _aMarketing | ||
| 942 |
_2ddc _c1 |
||
| 999 |
_c86870 _d86870 |
||