000			01534nam a2200349 i 4500
001			ebr11020114
003			CaPaEBR
006			m o d
007			cr cn|||||||||
008			150223s2014 gw a obf 000 0 eng|d
020			_z9783842861008
020			_a9783842811003 (e-book)
040			_aCaPaEBR _beng _erda _epn _cCaPaEBR
050	1	4	_aZ283 _b.S88 2014eb
100	1		_aSutton, Kim Maya, _eauthor.
245	1	0	_aHow contemporary publishers reach out to their customers : _btransition from B2B to B2C marketing in the publishing industry / _cKim Maya Sutton.
264		1	_aHamburg : _bDiplomica Verlag, _c2014.
300			_a1 online resource (87 pages) : _billustrations
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references.
588			_aDescription based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).
590			_aElectronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650		0	_aPublishers and publishing _vHandbooks, manuals, etc.
650		0	_aElectronic commerce _xManagement.
650		0	_aMarketing _xManagement _vHandbooks, manuals, etc.
650		0	_aCustomer relations.
655		0	_aElectronic books.
797	2		_aebrary.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=11020114 _zAn electronic book accessible through the World Wide Web; click to view
999			_c86432 _d86432