000 | 00604cam a22001934a 4500 | ||
---|---|---|---|
008 | 140923b2008 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780070229525 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a659 _bPOS/POS |
||
100 | _aPost Richard S | ||
245 | _aGlobal Brand Integrity Management | ||
260 |
_aNew Delhi _bTata McGraw-Hill _c2008 |
||
300 | _a309p. | ||
650 | _aCompetition | ||
650 | _aMarketing Management | ||
700 | _aPost Penelope N | ||
906 | _a29808 | ||
999 |
_c8570 _d8570 |