000 00604cam a22001934a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9780070229525
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bPOS/POS
100 _aPost Richard S
245 _aGlobal Brand Integrity Management
260 _aNew Delhi
_bTata McGraw-Hill
_c2008
300 _a309p.
650 _aCompetition
650 _aMarketing Management
700 _aPost Penelope N
906 _a29808
999 _c8570
_d8570