000 00522cam a22001694a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a9780070659216
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bNAD
100 _aNadeau Raymond A
245 _aLiving Brands
260 _aNew Delhi
_bTata McGraw-Hill
_c2007
300 _a302p.
650 _aMarketing Management
906 _a29631
999 _c8543
_d8543