| 000 | 00564cam a22001694a 4500 | ||
|---|---|---|---|
| 008 | 140923b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781403984906 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bADA |
||
| 100 | _aAdamson Allen P | ||
| 245 | _aBrand Simple: How the Best Brands Keep it Simple and Succeed | ||
| 260 |
_aUSA _bPalgrave Macmillan _c2006 |
||
| 300 | _a230p. | ||
| 650 | _aMarketing Management | ||
| 906 | _a29626 | ||
| 999 |
_c8541 _d8541 |
||