000 00594cam a22001934a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9788131214350
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKno/Mak
100 _aKnox Simon
245 _aCustomer Relationship Management
260 _aNew Delhi
_bButterworth-Heinemann
_c2008
300 _a302p.
650 _aCRM
650 _aMarketing Management
700 _aMaklan Stan
906 _a29355
999 _c8452
_d8452