000			01882nam a2200337 a 4500
001			ebr10530655
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			111212s2012 nyu sb 001 0 eng d
010			_z 2011049757
020			_z9780814416761 (hardcover)
020			_z0814416764 (hardcover)
020			_z9780814416778 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)785779008
050	1	4	_aHF5415.1255 _b.V55 2012eb
082	0	4	_a658.8/27 _223
100	1		_aVincent, Laurence.
245	1	0	_aBrand real _h[electronic resource] : _bhow smart companies live their brand promise and inspire fierce customer loyalty / _cLaurence Vincent.
260			_aNew York : _bAmerican Management Association, _c2012.
300			_axii, 257 p.
504			_aIncludes bibliographical references and index.
505	0		_aAcknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBranding (Marketing)
650		0	_aCustomer loyalty.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10530655 _zAn electronic book accessible through the World Wide Web; click to view
999			_c84337 _d84337