| 000 | 00603cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131211090 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.834 _bCha |
||
| 100 | _aChaudhuri Arjun | ||
| 245 | _aEmotion and Reason in Consumer Behavior | ||
| 260 |
_aNew Delhi _bButterworth-Heinemann _c2007 |
||
| 300 | _a165p. | ||
| 650 | _aEmotions, Psychology, Consumer | ||
| 650 | _aMarketing Management | ||
| 906 | _a28588 | ||
| 999 |
_c8328 _d8328 |
||