000			01228nam a2200313 a 4500
001			ebr10229694
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			050725s2006 txua sb 001 0 eng
010			_z 2005931296
020			_z1933285222 (pbk. : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)237797123
050	1	4	_aHF5823 _b.F55 2006eb
082	0	4	_a659.1/13 _222
100	1		_aFlowers, Paul W.
245	1	0	_aUnderdog advertising _h[electronic resource] : _bproven principles to compete and win against the giants in any industry / _cPaul W. Flowers.
260			_aDallas, Tex. : _bBrown Books, _cc2006.
300			_ax, 214 p. : _bill. .
504			_aIncludes bibliographical references and index.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aAdvertising.
650		0	_aAdvertising campaigns.
650		0	_aMarketing.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10229694 _zAn electronic book accessible through the World Wide Web; click to view
999			_c83164 _d83164