000 00584cam a22001934a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a0415311330
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.848
_bOnk/Sha
100 _aOnkvisit Sak
245 _aInternational Marketing
260 _aNew York
_bRoutledge
_c2007
300 _a594p.
650 _aGlobal Marketing
650 _aMarketing Management
700 _aShaw John
906 _a28026
999 _c8212
_d8212