000 00575cam a22001694a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a1412914760
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMOO
100 _aMooij Marieke De
245 _aGlobal Marketing and Advertising: Understanding Cultural Paradoxes
260 _aNew Delhi
_bSage Publications
_c2005
300 _a269p.
650 _aMarketing Management
906 _a27921
999 _c8157
_d8157