000 | 00575cam a22001694a 4500 | ||
---|---|---|---|
008 | 140923b2005 xxu||||| |||| 00| 0 eng d | ||
020 | _a1412914760 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bMOO |
||
100 | _aMooij Marieke De | ||
245 | _aGlobal Marketing and Advertising: Understanding Cultural Paradoxes | ||
260 |
_aNew Delhi _bSage Publications _c2005 |
||
300 | _a269p. | ||
650 | _aMarketing Management | ||
906 | _a27921 | ||
999 |
_c8157 _d8157 |