| 000 | 01193nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10215578 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 071005s2008 enka sb 001 0 eng d | ||
| 010 | _z 2007041403 | ||
| 020 | _z9780566087240 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)605383938 | ||
| 050 | 1 | 4 |
_aHF5415.1255 _b.A27 2008eb |
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 100 | 1 |
_aAbrahams, David, _d1953- |
|
| 245 | 1 | 0 |
_aBrand risk _h[electronic resource] : _badding risk literacy to brand management / _cby David Abrahams. |
| 260 |
_aAldershot, England ; _aBurlington, VT : _bAshgate Pub., _cc2008. |
||
| 300 |
_ax, 212 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aMarketing _xRisk management. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10215578 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c81513 _d81513 |
||