| 000 | 00586cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8174464808 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bVER |
||
| 100 | _aVerma Harsh V | ||
| 245 | _aBrand Management: Text and Cases | ||
| 250 | _a2nd | ||
| 260 |
_aNew Delhi _bExcel Books _c2002 |
||
| 300 | _a477p. | ||
| 650 | _aAdvertising, Brands | ||
| 650 | _aMarketing Management | ||
| 906 | _a27777 | ||
| 999 |
_c8059 _d8059 |
||