| 000 | 00595cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788126513185 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bDHA |
||
| 100 | _aDhar Mainak | ||
| 245 | _aBrand Management 101: 101 Lessons from Real-World Marketing | ||
| 260 |
_aNew Delhi _bJohn Wiley _c2007 |
||
| 300 | _a215p. | ||
| 650 | _aAdvertising, Branding | ||
| 650 | _aMarketing Management | ||
| 906 | _a27755 | ||
| 999 |
_c8041 _d8041 |
||