000			03057nam a2200385 a 4500
001			ebr10460648
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			100916s2011 enka s 001 0 eng d
010			_z 2010038060
020			_z9780566092053 (hardback : alk. paper)
020			_z9781409423270 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)726826725
050	1	4	_aHD59.2 _b.C685 2011eb
082	0	4	_a659.2 _222
245	0	0	_aCorporate reputation _h[electronic resource] : _bmanaging opportunities and threats / _cedited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
260			_aFarnham, England ; _aBurlington, Vt. : _bGower, _cc2011.
300			_axvi, 338 p. : _bill.
500			_aIncludes index.
505	0		_aCorporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aCorporate image.
650		0	_aBrand name products _xManagement.
650		0	_aCorporations _xPublic relations.
650		0	_aOrganizational effectiveness.
650		0	_aPerformance _xManagement.
655		7	_aElectronic books. _2local
700	1		_aBurke, Ronald J.
700	1		_aMartin, Graeme.
700	1		_aCooper, Cary L.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10460648 _zAn electronic book accessible through the World Wide Web; click to view
999			_c79267 _d79267