000 00654cam a22002054a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a074944911X
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bGam/Sto
100 _aGamble Paul R
245 _aUp Close and Personal ?
250 _a3rd
260 _aLondon
_bKogan Page
_c2006
300 _a428p.
650 _aRelationship Marketing, CRM, Customer Relations, Customer Loyalty
650 _aMarketing Management
700 _aStone Merlin
906 _a27557
999 _c7920
_d7920