| 000 | 01279nam a22003374a 4500 | ||
|---|---|---|---|
| 001 | ebr10114038 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 040608s2004 enka sb 001 0 eng | ||
| 010 | _z 2004053025 | ||
| 020 | _z0470862599 (hbk. : alk. paper) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)57308599 | ||
| 050 | 1 | 4 |
_aHD69.B7 _bM55 2004eb |
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 100 | 1 |
_aMiller, Jon, _d1971- |
|
| 245 | 1 | 4 |
_aThe business of brands _h[electronic resource] / _cby Jon Miller & David Muir. |
| 260 |
_aChichester, England ; _aHoboken, N.J. : _bWiley, _cc2004. |
||
| 300 |
_axvi, 270 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aValue added. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aMuir, David, _d1971- |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10114038 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c78047 _d78047 |
||