000 02249nam a2200337 a 4500
001 ebr10559396
003 CaPaEBR
006 m u
007 cr cn|||||||||
008 120118s2012 enk sb 001 0 eng d
010 _z 2012001797
020 _z9781119940715 (hardback)
020 _z9781119943457 (e-book)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)797826331
050 1 4 _aHM851
_b.O34 2012eb
082 0 4 _a808/.06665
_223
100 1 _aOatway, Jay.
245 1 0 _aMastering story, community and influence
_h[electronic resource] :
_bhow to use social media to become a socialeader /
_cJay Oatway.
260 _aChichester, West Sussex, U.K. :
_bWiley,
_c2012.
300 _axiii, 241 p.
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. Story : tell it well -- pt. 2. Community : wowing your audience -- pt. 3. Influence : pulling back the curtain.
520 _a"How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You'll build the kind of online relationships and influence that will boost your impact, influence, and career. You'll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow"--
_cProvided by publisher.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2011.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aSocial media.
650 0 _aBusiness communication.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/welingkar/Doc?id=10559396
_zAn electronic book accessible through the World Wide Web; click to view
999 _c77345
_d77345