000 | 00615cam a22001934a 4500 | ||
---|---|---|---|
008 | 140923b2004 xxu||||| |||| 00| 0 eng d | ||
020 | _a0071214690 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.834 _bHAW/BES |
||
100 | _aHawkins Del I | ||
245 | _aConsumer Behavior Building Marketing Strategy | ||
260 |
_aNew Delhi _bMcGraw Hill _c2004 |
||
300 | _a790p. | ||
650 | _aConsumer Behavior, | ||
650 | _aMarketing Management | ||
700 | _aBest Roger J | ||
906 | _a26758 | ||
999 |
_c7683 _d7683 |