000 00615cam a22001934a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a0071214690
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bHAW/BES
100 _aHawkins Del I
245 _aConsumer Behavior Building Marketing Strategy
260 _aNew Delhi
_bMcGraw Hill
_c2004
300 _a790p.
650 _aConsumer Behavior,
650 _aMarketing Management
700 _aBest Roger J
906 _a26758
999 _c7683
_d7683